The Challenge

In 2025, Altruist partnered with COLLINS to transform its brand. As the work progressed, leadership realized launching the new brand would require more than a new visual system. They needed the right people to bring it to life.

Altruist was founded with design craft in mind, but as their product offerings grew, an unintended gap had formed between Brand and Product. They needed:

• A senior design leader who could bridge Brand and Product, someone with strong creative judgment, instinctive visual taste, and the ability to elevate the platform end-to-end
• Editorial leadership to craft a clear, compelling story about how Altruist is making financial advice more accessible, affordable, and human
• Bench strength to support a high-stakes launch without disrupting momentum

The Solution

I placed two leaders who could execute at the intersection of brand vision and product reality: Daniel Haire, Creative Director and Ali Littman Managing Editor. Beyond these key hires, I embedded with the team for six months, assembling a curated bench of contractors to ensure continuity from strategy through execution.

The Impact

Altruist launched its rebrand with this revitalized team infrastructure in place to sustain it—turning a transformational moment into lasting capability. This approach draws on 15 years of recruiting at the highest levels of creative excellence (Wieden+Kennedy, COLLINS), but applied to the realities of modern brand-building: fast-moving, product-integrated, and built to scale.